Specialising in copywriting for mail order and e-commerce, Sarah Lamballe is one of the country's most successful freelance copywriters, together with her team she writes for leading consumer mail order companies, e-commerce companies, graphic and web designers, advertising and PR agencies. She excels in fashion, accessories, food, gifts, home and lifestyle, plus in-house copywriting consultancy, training and copywriting workshops.
Catalogues
Headlines, product copy, intro letters, strong page 2 and 3s, copy-led stopper pages, hero write-ups - all benefit led and full of impact in a tone of voice that speaks to your individual customer, solves problems, pushes buttons and ensures they buy more - and again.
Websites
Consumer confidence in shopping online has doubled our workload. What works in print isn't necessarily right for the web and vice versa. Thanks to my generous clients who share their e-commerce expertise, we can write SEO copy and refresh your site with regular new content that builds your brand.
Direct Mail
How many segments of your database are you mailing? Is the copy working hard enough to get a response from each type of customer or has 10 versions become an admin function rather than a clever piece of writing? Our letters move individuals, highlight benefits, add reasons to buy and create emotional empathy with your brand.
Email Marketing
I'm thrilled. We got a 95% open rate with a recent piece of e-mail marketing. It's about building trust through a reassuring tone of voice along with innovation to surprise and intrigue with subject, header and great content.
PR
Any PR can bang out a press release. Ours will be carefully written to be on brand, on message and feed that tone of voice you're working so hard to create. We can help with newsletters, trade or consumer press articles you've promised to write, competition and award entries too.
Marketing
Who writes your corporate handbook, swing tickets, packaging, retail display? Need a name for a new product? Want quirky wording to promote your event or put on a trade fair invite? Need to say sorry nicely? My quick and clever wordsmiths are just waiting for your brief.
