Copywriting is my métier. I began writing direct mail to advertising and marketing agencies for a celebrity booking agency (before the A-list even existed) to boost my commission. My first graduate role was as a marketing assistant in a mail order food business, then for a leading fashion etailer as their first ever in-house copywriter. I wrote everything from lingerie to furniture, systems letters to phone scripts (that's before comms got social). The double decade since has flown by writing flat out for exceptional clients, mentoring young writers, consulting for VC start-ups and seeing content flourish.
Copywriting for fashion, gifts, home & lifestyle
From fashion mail order to niche online retailers, we've a passion for style, fast, slow or vintage. We write aspirational product copy, editorial headlines, intros and concepts for ladieswear, menswear and kids' clothing. Saves a fortune on shopping.
Shoes, boots, sandals, bags, earrings, necklaces, bangles, scarves, belts, hats
and all the fiddly bits in between. We love
writing accessory copy because it's about
ideas, personalising your look and easy
finishing touches that we can buy into.
Contemporary content needs to pay homage to lifestyle. What we eat, the exercise we take, how we enjoy our leisure time. Then there's the apps we use, the place we live or where to take a city break. New language is subtle. With nuance. A two-way.
We create brilliant content around holidays, relaxation, eating out. As a copywriter who runs a gallery (art is sexy), paints furniture (always Annie Sloan), cooks a bit (amazing leftovers), loves Kettlebells (ouch), has just discovered PIYO (double ouch), single mothers a teen girl (way more joy than pain), skis (slowly but not too shabbily), laughs (a lot) and dabbles in antiques and salvage (vintage markets ooze inspiration) Sarah writes with an effortless sense of how to enjoy life.
Relentless positivity reigns here.
What other way is there?
Writing about gifts was once a chore. Remember engraved tankards and Bart Simpson bubble bath? Now I breeze through irresistible luxuries for home and boudoir, garden and urban home, often organic and usually from sustainable sources. Products with a credible story makes writing so much easier! More please.