A great piece of email marketing from Boden last week introduced me to this fun, online tool for creating your own fashionable outfits. MixMatchMe.com is used by Boden (and other retailers) to help customers visualise an outfit before they buy.

Like the back of a Bunty comic but without the palaver of fiddly cut outs and tabs, it's a useful addition to women's online fashion shopping. There are recommended outfits and top picks but the fun bit is piecing together your own look from accessories, coats & jackets, dresses, knitwear, shirts, shoes & boots, shorts, skirts, swimwear, tops & t-shirts, trousers & jeans, tunics and leggings. I really enjoyed creating different dress/tunic/legging combos where the length is key to success. Whilst not perfect, (note the tiptoe stance with these flats - necessary for showing heels too) it genuinely does work to give you an idea of how it might all look together.

My chosen outfit comes in at £209 which is far more than I would contemplate in real life, but I love that jacket. If you're really looking to buy you can filter results by colour, price and brand which will be awesome when there's more choice than just Boden, Next and French Connection.

Mix Match Me's About Us page says that if you are a cool clothing brand they'd love to hear from you. So please lovely clients, online fashion and accessory retailers, put a little more in our dressing up box, won't you?