Copywriting is my métier. I began writing direct mail pieces to advertising and marketing agencies for a celebrity booking agency (before the A-list even existed) and got great results. My first proper graduate job was as a mail order marketing assistant, then on to a fashion catalogue as their first ever in-house copywriter. I wrote everything from lingerie to furniture, systems letters to phone scripts. The decade since has flown by in a whirl of word games for so many exceptional clients, yet it's still such fun - which is why I love it.

Fashion

From main stream mail order to niche online retailers, I have a passion for fashion - which I work out by writing aspirational product copy, editorial headlines, intros and concepts for ladieswear, menswear and kids. Saves me a fortune on shopping.

Accessories

Shoes, boots, sandals, bags, earrings, necklaces, bangles, scarves, belts, hats and all the fiddly bits in between. I adore writing accessory copy because it's about ideas, personalising your look and easy finishing touches that we can buy into.

Food

Some of my clients want to keep me as their little secret, which is flattering. My foodies are happy for me to divulge their sources. Like Ian, Tealby's rock and roll butcher, who makes the most amazing Lincolnshire sausages. Please try them and spread the word. www.vikingsausages.co.uk

Gifts

Writing about gifts was once a chore. Remember engraved tankards and Bart Simpson bubble bath? Now I breeze through irresistible luxuries for home and boudoir, garden and urban home, often organic and usually from sustainable sources. Products with a credible story makes writing so much easier!

Home

For many years I wrote for McCord and miss it. It had a unique place in UK mail order that was more like some of the US titles we all look to for inspiration but never quite replicate. If anyone is planning something similar, furniture, mirrors, home textiles, quirky gifts and fabulously photographed room sets, count me in.

Lifestyle

Everything I write these days pays homage to lifestyle. Whether it's what we eat, the exercise we take, how we spend our leisure time, relying on our lifestyle consultant to send flowers or where we'll take our next city break. I love holidays, activities, eating out, I don't get time for any of this of course, I'm a copywriter, but at least I get to write about them.