If you love reading people along with books, magazines and websites and soak up information with fascination and excitement you could become a strong writer. Or learn to sharpen up sloppy inconsistencies that belittle your brand and cheapen the customer experience. I’m happy to share what I know, my ideas and inspiration. That’s all these little guides are. I wouldn’t claim to be a copywriting guru but I have earned an extremely good living as a commercial writer for many years.

Bespoke training can be tailored to your company, for a group of in-house writers or creative individuals who want to learn more about the role of copy. Please email your requirements.