Fashion copywriters specialising in fashion, gifts
home & lifestyle, mail order, e-commerce & multi-channel retailers

Copywriting is my métier. I began writing direct mail to advertising and marketing agencies for a celebrity booking agency (before the A-list even existed) to boost my commission. My first graduate role was as a marketing assistant in a mail order food business, then for a leading fashion etailer as their first ever in-house copywriter. I wrote everything from lingerie to furniture, systems letters to phone scripts (that's before comms got social). The double decade since has flown by writing flat out for exceptional clients, mentoring young writers, consulting for VC start-ups and seeing content flourish. 

Copywriting for fashion, gifts, home & lifestyle


From fashion mail order to niche online retailers, we've a passion for style, fast, slow or vintage. We write aspirational product copy, editorial headlines, intros and concepts for ladieswear, menswear and kids' clothing. Saves a fortune on shopping.


Shoes, boots, sandals, bags, earrings, necklaces, bangles, scarves, belts, hats
and all the fiddly bits in between. We love
writing accessory copy because it's about
ideas, personalising your look and easy
finishing touches that we can buy into.


Contemporary content needs to pay homage to lifestyle. What we eat, the exercise we take, how we enjoy our leisure time. Then there's the apps we use, the place we live or where to take a city break. New language is subtle. With nuance. A two-way. 

We create brilliant content around holidays, relaxation, eating out. As a copywriter who runs a gallery (art is sexy), paints furniture (always Annie Sloan), cooks a bit (amazing leftovers), loves Kettlebells (ouch), has just discovered PIYO (double ouch), single mothers a teen girl (way more joy than pain), skis (slowly but not too shabbily), laughs (a lot) and dabbles in antiques and salvage (vintage markets ooze inspiration) Sarah writes with an effortless sense of how to enjoy life. 

Relentless positivity reigns here.

What other way is there?


A lifelong passion for arts & crafts, salvage and retail has been realised by the building of Bricktree Gallery at Jim’s Yard, our rural business idyll in the Area of Outstanding Natural Beauty in the Lincolnshire Wolds. A unique blend of working yard, antiques and salvage, offices, art gallery with workshops and boutique accommodation, it’s the sort of place you'd travel miles to shop, visit and stay. 3 years in, we've recognised the challenges of real world retail so our website is coming soon. Join us throughout Lincolnshire for creative workshops.  


Writing about gifts was once a chore. Remember engraved tankards and Bart Simpson bubble bath? Now I breeze through irresistible luxuries for home and boudoir, garden and urban home, often organic and usually from sustainable sources. Products with a credible story makes writing so much easier! More please.


For many years I wrote for McCord and missed it depserately until the irresistible Rowen & Wren came along. I love the rise of unique online businesses showcasing exquisite interiors and aspirational outisde spaces. Who can get through a day without drooling over their Pinterest or Instagram?
               If anyone is planning something                  similar: furniture, mirrors, home                   textiles, quirky gifts and                    fabulously photographed roomsets,   count me in.

Bricktree Gallery, Jim's Yard, Bully Hill Top, Tealby, Market Rasen, Lincolnshire, LN8 6JA 07974 194888 Site map T&Cs